Ability to utilize and develop data driven metrics, and qualitative information.Excellent written and verbal communication skills with a history of producing high quality editorial content.A collaborator, a team player, a problem solver that wants to win.Deep knowledge of current country music as well as the its history, culture, and production.3-5+ years’ relevant experience curating, programming country for radio, or digital service.Ability to craft presentations and present to stakeholders.Voice recorded content to be featured on Pandora stations.Evaluate and recommend podcasts that appeal to the Country audience.Identify and onboard external curators that bring value to the Pandora Country offering.Provide programming expertise as needed in producing custom content projects.Produce written editorial content within the domain of country music.Provide general support for Curators & Librarians with acquisition, metadata development, and library projects.Establish and monitor metrics to evaluate country listening on Pandora.Develop, expand, and create new on-platform listening experiences.Contribute to competitive analysis and recommendations.Ability to create and manage song categories and programming sequences.Understand the relationship between curatorial and computational programming (the algorithm).Ability to interpret analytics to inform programming strategies.Listen and evaluate all content objectively, without personal bias.Curate and monitor performance of new material on the country genre stations and playlists.Program Pandora’s country genre stations, mix-tapes and playlists.
They will be responsible for creating new and innovative culturally relevant content programs, serving listeners across all tiers of service to fill programming gaps and fulfill all listener needs. This Curator Programmer is responsible for country music on Pandora, the largest streamer of country music in the world. The ideal candidate brings experience in terrestrial radio, digital radio, editorial and/or playlisting.
The person in this role will curate genre radio stations and on demand playlists, develop the country library, and create editorial content. We are seeking an individual with expertise, experience and deep passion for country music as well as a vision for country music across streaming radio, on demand, and custom content platforms. Be a part of the engine that creates the soundtrack to life. Collaboration is the foundation of our workforce, and we’re looking for smart individuals who are self-motivated and passionate to join us. Actually, employees at Pandora are a lot like the service itself: bright, eclectic, and innovative.
PANDORA RADIO EMPLOYEES DRIVER
“And Pandora is much more of an emotive brand play.”įor both, however, data is seen as the growth driver – using this resource to optimise the listener experience – and, while they will remain separate entities, Karkos sees scope for sharing learnings between them in order to boost consumer engagement.Īnother crossover will see selected content from SiriusXM “shock jock” Howard Stern repurposed for Pandora.People – the listeners, the artists, and our employees – are at the center of our mission and everything we do. “SiriusXM is very much a direct-marketing type of play,” she added. “There’s just enough distinction between the brands, at least in the short term, that means that this will be the best way forward for us to grow,” Karkos reported.īoth offerings already have legacy standing in the relatively new digital-audio sector, but they operate on different models: Karkos pointed to factors such as audience demographics, content offer and the different selling points of each. (For more details, read WARC’s report: SiriusXM and Pandora use data to build a single house of brands.) “We’re going to employ a ‘house-of-brands’ strategy,” she explained. That’s because once she got her feet under the table and examined the data, she discovered that Sirius and Pandora “are two distinct brands and two distinct teams” – with distinct marketing challenges for each service. In fact,” she said, “that’s not what we’re going to do.” “Two brands, bringing the best of both together, strengthen each one with other’s capabilities. “I really would be a simple merger,” Denise Karkos, installed as chief marketing officer at Sirius last October, told the recent CES 2020 conference. When radio company SiriusXM bought streaming service Pandora, it was assumed the two would simply merge, but a year later SiriusXM is now focused on building on the respective strengths of the two brands.
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